Based in Pennsylvania with roots in Bangladesh, homemaker, designer, author and tastemaker Nabela Noor Martin is the founder of home + lifestyle brand, Nabela Noor Home. With an audience surpassing 12 million followers and over 2 billion views and counting, Nabela has cultivated a thoughtful coterie of kindred spirits seeking to slow down and savor life’s little moments by doing small things with great love.
In March of 2020, Nabela’s globally recognized ‘Pockets of Peace’ series inspired the launch of Nabela Noor Home, a community for modern homemaking rooted in romanticized, grateful living.
From daily inspiration, fusion recipes and tips on thoughtful living to her viral POP series, Nabela Noor Home is a hub for all things comfort, self-honoring and creative inspiration.
The expansive NNH community inspired the transition to formulating unique home products, handcrafted by artisans in Nabela’s hometown of Pennsylvania and her family’s village in Bangladesh, bridging the gap between small town Pennsylvania living and her South Asian heritage.
Nabela’s love for all things home and aesthetics manifested into a growing clientele of design clients around the country, all through word of mouth, organic recommendations within her network. After years of projects big and small, total gut renovations, flips and styling singular spaces, Nabela is extending her services to her global audience, offering 1:1 consultations and sourcing within her design studio.
With her own first home serving as a portfolio of her expertise in transforming a builder grade house into a custom oasis, Nabela is committed to helping people make the most of what they have, without feeling limited by what first meets the eye.
Through her passion for design and appreciation for storytelling, Nabela uncovered an enchanting crossover in the world of antique and vintage goods – beautiful, aged objects that hold a story and heart. She found that she could infuse romance and soul into any space by breathing new life with old, timeworn goods.
Nabela’s purposeful approach to styling captivating interiors has become the core of her design essence and the embodiment of her brand’s perspective.
Today, Nabela Noor Home thoughtfully curates everyday heirlooms — items new, old, bespoke and handcrafted that can be passed down for generations. Nabela’s passion for celebrating life’s simple moments has carved an online landscape that values treating every day like a special occasion.
Nabela’s work has been featured in renowned publications including Architectural Digest, Rolling Stone, The Cut, People, Allure, Elle and more. Currently, Nabela is embracing her long awaited and deeply prayed-for chapter as a wife and mother of two balancing her career in her historic 1912 Georgian Revival nestled in Central Pennsylvania.
A FAMILY AFFAIR, Meet The Team
With a commitment to supporting his wife’s dreams and building a generational brand, Seth co-founded all brands and businesses alongside Nabela. Seth’s focus remains on managing all operations behind Nabela’s brand and projects and optimizing all business functions and processes. Between managing operations, investments, design + brand projects, human resources and more, Seth is the glue that holds it all together.
With a commitment to supporting his wife’s dreams and building a generational brand, Seth co-founded all brands and businesses alongside Nabela. Seth’s focus remains on managing all operations behind Nabela’s brand and projects and optimizing all business functions and processes. Between managing operations, investments, design + brand projects, human resources and more, Seth is the glue that holds it all together.
With over 20 years of experience in project and production management, Tushar brings a seasoned approach on managing day-to-day business functions and processes to the NN brand. Serving as a liaison between Nabela’s larger team, internal team and brand partners, Tushar coordinates all projects, production and e-commerce operations while focusing on streamlining procedures for peak optimization.
With over 20 years of experience in project and production management, Tushar brings a seasoned approach on managing day-to-day business functions and processes to the NN brand. Serving as a liaison between Nabela’s larger team, internal team and brand partners, Tushar coordinates all projects, production and e-commerce operations while focusing on streamlining procedures for peak optimization.
Always behind the scenes and always in front of the trends, Neharika’s work has been instrumental in the growth and development of Nabela’s platforms and businesses. The creative visionary behind the global #PocketsofPeace series, Nabela’s sister, Neharika has led the NN brand to record traffic growth, garnering over 2 billion views and counting. Neharika is responsible for all things editorial and social - from content creation, production, editorial vision, product development, brand partnerships and more.
Always behind the scenes and always in front of the trends, Neharika’s work has been instrumental in the growth and development of Nabela’s platforms and businesses. The creative visionary behind the global #PocketsofPeace series, Nabela’s sister, Neharika has led the NN brand to record traffic growth, garnering over 2 billion views and counting. Neharika is responsible for all things editorial and social - from content creation, production, editorial vision, product development, brand partnerships and more.
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